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SPOS reveals a new identity

Thursday 22 July 2010, 7:44AM

By SPOS Group

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Provider of marketing at retail solutions, SPOS, recently completed a company re-structure to launch the SPOS Group.

SPOS was established in 1981 and has reliably supplied Australian and New Zealand retailers, brand manufacturers, sales promotion, advertising and print companies with a wide range of services and products for price ticketing, merchandising, creative and sale promotional activity.

David Evans, CEO of SPOS, said the creation of the SPOS Group was a natural progression for the business which added two new companies - icandy Creative and Propel Interactive - to its portfolio last year.

“On one hand, brands and retailers need a much more comprehensive offer to custom design displays and interactive technology to help them drive consumer decisions at point-of-sale,” Evans said.

“On the other hand, shoppers are looking for immersive experiences that will provide them with the information they are after and interactivity with the products. Our group of companies can now address each of these needs from the brand/retailer and shopper’s point of views,” he added.

The SPOS Group currently includes three companies: 1) SPOS Retail which supplies a large range of ready-made point-of-sale retail shelving, ticketing and merchandising products; 2) icandy Creative which develops tailor-made point-of-sale displays and creative concepts, and; 3) Propel Interactive which focuses on interactive displays.

“This is a very exciting time for the SPOS Group and it is only the beginning. We want to stay ahead of trends happening in in-store marketing and make sure we provide Australian and New Zealand brands and retailers with new and innovative products that fit their needs. So we will be introducing more services, products and companies as the year unfolds,” Evans added.

New websites for the SPOS Group of companies are currently being developed and will be launched within the next few weeks.

More information about SPOS is available by calling 1800 263 988.

Released for SPOS by Dennis Rutzou Public Relations (www.drpr.com.au)