MasterCard and FiftyOne Partner to Bring Exclusive U.S. Merchant Offers to MasterCard Cardholders in New Zealand

MasterCard (NYSE: MA) and FiftyOne Global Ecommerce today announced a partnership that will provide exclusive online shopping offers from top U.S. merchants to MasterCard cardholders in New Zealand, as well as across the Asia/Pacific, Middle East and Africa region. MasterCard cardholders in the region will now have an easy way to find and redeem great deals and complete orders using local currency – without worrying about currency conversions and delays. Purchases arrive at their homes with no incremental fees.

Going live on November 23rd, the collaboration between MasterCard and FiftyOne provides millions of consumers with exclusive offers from top U.S. retailers tailored to their local market. MasterCard is working with its customers, as well as leveraging its web properties – including Priceless Cities – and social channels to promote these offers. Consumers will have access to a redemption code which is simply entered at checkout in order to redeem the designated offer.

“Retailers rely on FiftyOne to extend their brands and online stores into international markets and help them drive sales and grow share. Through our partnership with MasterCard, our roster of iconic U.S. retailers will be able to reach the MasterCard network of millions of international cardholders with exclusive deals and promotions,” said Michael DeSimone, CEO of FiftyOne.

To help with MasterCard cardholders’ holiday shopping, consumers can use code MC51 when paying with their MasterCard card to take advantage of exclusive offers such as free and discounted shipping, exclusive prices up to 30% off, and free duties and returns from many top U.S. brands, including: Aéropostale, Barneys New York, Bloomingdale’s, Chef’s Catalog, Eileen Fisher, Fathead, Garnet Hill, Gilt Groupe, Guitar Center, J.Crew, Jos A. Bank, Lane Bryant, Macy’s, Motosport, Musician's Friend, OverStock, Saks Fifth Avenue, Sears, Shoes.com, The Children’s Place, Tommy Bahama, Warby Parker, WoodWind & BrassWind and yLang.

“We’re seeing an increased demand among consumers in Asia/Pacific and the Middle East for merchandise from the U.S.  In fact, the U.S. is the top destination market for MasterCard cardholders who shop online in these regions,” said Philip Yen, Group Head for Emerging Payments, MasterCard Asia/Pacific, Middle East and Africa. “Feedback from our cardholders points to a desire for attractive merchandise, with safe, convenient payment and shipping options. MasterCard recognises this need, and is working with customers and partners like FiftyOne to provide cardholders in our region an enhanced online shopping experience – just in time for the holidays.”

The promotion will run from November 23rd to December 10, and is available to MasterCard cardholders in 28 markets across Asia/Pacific, Middle East and Africa:

Australia & New Zealand: http://www.mastercard.com/marketplace/au/en/

China (English and Chinese): http://www.mastercard.com/marketplace/cn/zh/

Hong Kong, Macau and Taiwan: http://www.mastercard.com/marketplace/hk/en/

India, Bangladesh, Maldives, Pakistan & Sri Lanka: http://www.stage.mastercard.com/marketplace/in/en/

Japan: http://moments.mastercard.co.jp/marketplace

Singapore, Indonesia, Cambodia, Brunei, The Philippines and Thailand http://www.mastercard.com/marketplace/sg/en/

South Africa: http://http://www.stage.mastercard.com/marketplace/za/en/

South Korea: http://www.mastercard.com/kr/personal/ko/promotions/online1211.html

UAE, Egypt, Bahrain, Jordan, Kuwait, Oman, Qatar and Saudi Arabia (English & Arabic):

http://http://www.stage.mastercard.com/marketplace/ae/en/, http://www.mastercard.com/marketplace/ae/ab/