infonews.co.nz
INDEX
BUSINESS

Poultry Firm Carves Up Larger Portion of Market

Impact PR

Tuesday 26 March 2013, 1:48PM

By Impact PR

141 views

A rapidly growing poultry company which has invested heavily in its production capacity is now on track to increase its local market share by a third in the next 12 months.

ProTen Ltd operates a broiler chicken business and has embarked on an ambitious development programme which will see its annual production increase to 42 million chickens over the next 12 months. To achieve this target, the company plans to increase the 124 growing sheds currently in operation across Australia to 172 sheds.

The company’s five year development programme will see 90 million dollars put into the NSW state economy along with an estimated 40 more local residents employed.

The company has already completed the first farm of 24 sheds and expects with the completion of the second farm in February 2014 the additional capacity will take it up to approximately nine percent of the Australian market.

This year the company expects to grow its market share and increase its supply indirectly to the growing Australian FMCG and takeaway market with the establishment of 48 new sheds which will allow it to achieve its growth target of 172 sheds.

As the company’s investment plans have been brought to fruition the ProTen share price has also risen by 37% over the last two months.

The company’s Chief Executive Daniel Bryant says the traditionally stable frequency of share trade has experienced a recent spike of activity.

“With our increased production capacity bringing another 14 million chickens to market as well as favourable market demand conditions and an improvement in our loan structure, our share price has jumped over 37 percent recently,” he says.

Bryant believes the company remains undervalued and is well positioned for further growth over the coming year.

The market for chicken protein in Australia has an annual growth rate of around 3% and ProTen Ltd is considering plans to increase its production by a further 14 million chickens in the next three years to help meet this demand.

Bryant says ProTen’s medium term strategy is to continue to expand through new farm development, new equity and also possible acquisition.

“Our FY2015 business plan projections anticipate a revenue increase of 63% to AUD $28.5 million and an EBITDA up 93% to AUD $14.6 million,” says Bryant.

ProTen is currently registered with the Unlisted trading facility in New Zealand which allows shareholders to buy or sell ProTen shares, the shares are currently trading at NZD$0.55.

For more information visit www.proten.com.au