Hamilton based John Griffin Realty Ltd.: The value of the repeat guest.
When it comes to your motel’s profitability, there is no recommendation more valuable than that of a repeat guest says the industry leaders at Hamilton-based John Griffin Realty Ltd.
“Just think of every first call, first click, and first walk into your motel as a golden opportunity for a lifelong and profitable guest relationship,’ says Kathie Shepard, a motel broker from John Griffin Realty Ltd.
John Griffin and Kathie Shepard from John Griffin Realty Ltd. offer a range of expert services to those looking for advocacy or advice in the New Zealand motel industry.
Recent research has confirmed the increased value of a repeat guest:
• Attracting new customers will cost your company five times more than keeping an existing customer (Lee Resource Inc. via Forbes).
• There is room to create loyal travellers. Deloitte reports that brand loyalty is relatively low, with only 8% of travellers in their survey always staying in the same brand of hotel (NY Times).
• A 5% increase in customer retention can increase a company's profitability by 75% (Bain & Co. via Forbes).
Repeat guests who book with your motel on the phone generally spend 29% more than new guests who book via the phone. “So make sure that whoever takes your phone reservation at your motel has this in mind when answering inquiries and bookings,” advises John Griffin.
Quite importantly, a repeat guest will bring more loyal, repeat guests to your Motel. In the online and social media world we live in, creating loyal guests has the possibility to open up your Motel's reach to new audience greatly. “When a guest checks in on Facebook, likes your Facebook page or shares photos of their stay on Instagram or Pinterest, that advocacy builds trust within their social circles,” says Kathie.
If you are looking for more expert advice on the Motel industry contact the professional and friendly team at John Griffin Realty Ltd.
About John Griffin Realty Ltd:
With over 45 years’ experience in the motel industry between them, John, Anne and Kathie at John Griffin Realty Ltd. John Griffin Realty Ltd know about sales, hospitality, motel operation and business experience.
Contact John Griffin Realty LTD:
Head Office:
Phone: 07 856 4331
John Mobile: 0274754178
Kathie Mobile: 021979249
Email: info@motel-broker.co.nz
Website: http://www.johngriffin.co.nz/
Facebook: https://www.facebook.com/JohnGriffinRealty
Contact MediaPA:
Phone: 0274 587 724
Email: phillip@mediapa.co.nz
Website: www.mediapa.co.nz
Facebook: www.facebook.com/MediaPA
Twitter: twitter.com/NZ_MediaPA
YouTube: www.youtube.com/user/TheMediaPA
Pinterest: www.pinterest.com/NZMediaPA