Allied Pickford Umpires on the move

Netball Australia today happily announced that Allied Pickfords - the market leader in furniture removals in both Australia and New Zealand - have signed on as the official Umpire sponsor for the 2008 ANZ Championship.

As the previous naming rights sponsor of the now retired Melbourne Kestrels team, the sponsorship deal continues the proud association Allied Pickfords has shared with elite Netball.

All Umpires in the revolutionary 2008 competition will be dressed in the distinctive Allied Pickfords orange colours, with the uniforms featuring the logo and tagline. With 69 games to be played over the course of the 2008 season, the Allied Pickfords brand exposure in Netball will broaden dramatically with a constant on-court presence across every game .

"Continuing a tradition of longstanding support of premium women's sport, Allied Pickfords is proud to be the official ANZ Championship umpire's sponsor,” Andrew Simpson, General Manager, Allied Pickfords Australia said.

"Netball is the fastest-growing, broadest participation female sport in Australia and New Zealand and there is bound to be significant cross-over for the Allied Pickfords brand against our target audience of families with children.

“As women with children are a key decision maker in what removalist to use for household moves, we anticipate strengthening our brand's awareness and favourable image to this mass-audience in both Australia and New Zealand."

As the market leader in furniture removals who move tens of thousands of families and businesses annually, Allied Pickfords' corporate principles of hard work, commitment to achieve and mutual respect closely mirror the core values of netball umpiring at the highest level.

"We are excited to announce today that Allied Pickfords is the official ANZ Championship Umpire sponsor,” Noeleen Dix, Chair of the ANZ Championship Board said.

“We look forward to building a partnership with Allied Pickfords that will strengthen both our businesses across the Tasman in this new era for netball.”

The first pass off of the ANZ Championship season is on Saturday April 5 – don’t miss a minute of the action!