Data recovery company jumps the ditch to Australia all by itself
There’s nothing unusual about a kiwi company expanding into Australia, it happens all the time. Only usually it happens after months of planning, promotion and large marketing budgets.
In the case of Auckland company Computer Forensics NZ Ltd, the move across the Tasman was initially involuntary – the company expanded all by itself.
Computer Forensics has had a strong business in New Zealand for 8 years, with an established reputation for recovering data after deletion, formatting or disk failure, as well as successful computer investigations.
Brian Eardley-Wilmot, Managing Director of Computer Forensics, says “Increasingly we started getting enquiries from Australia, particularly from kiwi companies with Australian offices – often multi-nationalsâ€Â
“So we decided to formally launch into Australiaâ€Â, says Eardley-Wilmot.
“The beauty of our businessâ€Â, says Eardley-Wilmot, “is that apart from picking up the disk from the client, everything else can be achieved in New Zealand.†This allowed Computer Forensics to establish a “cyber presence†in the Australian market without needing to open an actual physical office there.
“Our marketing activities included launching an Australian website (www.data-recovery.com.au), setting up a freecall number 1 800 LOST FILES (1 800 5678 34) to our New Zealand office, and establishing an excellent pick-up and delivery service through TNTâ€Â, says Eardley-Wilmot.
Eardley-Wilmot says rapid turnaround is critical. “We can get the clients’ media picked up the same day, and usually it gets to our recovery team by 9am the following morning, ready for us to get started – it couldn’t be much quicker even if we had an Australian office.â€Â
Computer Forensics’ Australian business has been growing rapidly since its recent launch. “It’s already about 15% of our total business since we launched six months agoâ€Â, says Eardley-Wilmot, “and by the end of the year we expect it to be two or three times what it is now.†Not bad for a company that decided to expand all by itself.
In the case of Auckland company Computer Forensics NZ Ltd, the move across the Tasman was initially involuntary – the company expanded all by itself.
Computer Forensics has had a strong business in New Zealand for 8 years, with an established reputation for recovering data after deletion, formatting or disk failure, as well as successful computer investigations.
Brian Eardley-Wilmot, Managing Director of Computer Forensics, says “Increasingly we started getting enquiries from Australia, particularly from kiwi companies with Australian offices – often multi-nationalsâ€Â
“So we decided to formally launch into Australiaâ€Â, says Eardley-Wilmot.
“The beauty of our businessâ€Â, says Eardley-Wilmot, “is that apart from picking up the disk from the client, everything else can be achieved in New Zealand.†This allowed Computer Forensics to establish a “cyber presence†in the Australian market without needing to open an actual physical office there.
“Our marketing activities included launching an Australian website (www.data-recovery.com.au), setting up a freecall number 1 800 LOST FILES (1 800 5678 34) to our New Zealand office, and establishing an excellent pick-up and delivery service through TNTâ€Â, says Eardley-Wilmot.
Eardley-Wilmot says rapid turnaround is critical. “We can get the clients’ media picked up the same day, and usually it gets to our recovery team by 9am the following morning, ready for us to get started – it couldn’t be much quicker even if we had an Australian office.â€Â
Computer Forensics’ Australian business has been growing rapidly since its recent launch. “It’s already about 15% of our total business since we launched six months agoâ€Â, says Eardley-Wilmot, “and by the end of the year we expect it to be two or three times what it is now.†Not bad for a company that decided to expand all by itself.