Cry havoc and let slip the Gears of War!

Microsoft are giving away over two million Microsoft points in the next 22 days to 22 lucky Gears of War fans who take part in Xbox 360’s ‘22 Days of Mayhem’ Campaign.

From the 17th October till the launch of Gears of War 2 on the 7th November, an Xbox 360 LIVE promotion will reward one Gears of War multi-player gamer each day with 100,000 Microsoft points and a signed poster from Gears 2 design director Cliff Bleszinski.

Fans that play 22 games of Gears of War multi-player from today til November 7th will be able to enter the draw for the major prize, which is an Xbox 360-themed UTE along with some Gears of War 2 art images from Epic Games.

“22 Days of Mayhem is a call to arms for Gears of War fans to play multi-player in anticipation for the launch of Gears of War 2,” said Tom Hunt, Product Marketing Manager, Microsoft NZ. “We know Kiwi gamers love to play Gears of War and we want to reward fans who are playing the game in anticipation of the upcoming sequel.”

Gears of War 2 tells the story of humanity's last stand against the nightmarish, underground Locust Horde, and is the follow-up to one of the most popular Xbox 360 games in history. Gears of War 2 is rated “R16” by the Office of Film and Literature Classification Board and will be available exclusively on Xbox 360 with an RRP* of $99.95 for the Standard Edition and $119.95 for the Limited Edition.

* Recommended retail prices only at participating retailers. The price consumers actually pay will be determined by the retailer.

About Xbox 360
The powerful Xbox 360 video game and entertainment experience delivers amazing games, the next generation of the premier Xbox Live online gaming network, and unique digital entertainment experiences that revolve around gamers. Xbox 360 now boasts a catalogue of over 160 high-definition games and is expected to be available in nearly 40 countries by the end of 2007. More information can be found online at http://www.xbox.com/xbox360.

About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. Xbox 360, the Xbox 360 logo, Xbox LIVE, Forza Motorsport 2 and Project Gotham Racing are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.