John Bull and Buck Announce a World Beating Partnership
John Bull Footwear is proud to announce today that legendary All Black Wayne
“Buck†Shelford is to be the new face of the John Bull brand in New Zealand.
Shelford, a New Zealand legend, is characterised by his toughness, proven
ability and resilience. Buck’s legendry status on and off the field is
synonymous with the John Bull brand and will be promoted under the slogan
Tried. Tested. Proven.
Phillip Dewis, Blundstone Group Sales and Marketing Manager said of the
partnership “We’re delighted to be working with Buck. He has proven himself in
all walks of life. He is a truly inspiring personality and we are thrilled to
be working with him to make a difference in the communityâ€Â
The All Blacks were unbeaten throughout Shelford’s illustrious captaincy from
1987-1990. Whilst crucial in building the foundations for an all conquering
team, Buck was also aware of the past, and responsible for teaching the team
the proper way to perform The Haka.
Shelford’s incredible power of endurance is probably best known for the
infamous match against France in 1986 known as the “Battle of Nantesâ€Â. During a
bloody game, Buck received a torn scrotum whilst in a scrum. This alone would
leave most men screaming in agony and heading for the nearest hospital, yet
Buck calmly instructed the physio to stitch him up, and he played on. Following
his retirement from international rugby in 1990, “Bring Back Buck†signs
produced by devoted fans appeared at sporting events all over the world, which
continues to this day.
Speaking of the partnership Shelford said “I’m really pleased to be working
with John Bull. Since I’ve hung up my boots, I’ve put on these boots instead!
As well as being a great Kiwi brand they also do a lot of good work in the
community, so I’m very happy to join the teamâ€Â
The All Blacks will be looking to rekindle the glory days of the Shelford era
in France this September in the 2007 Rugby World Cup where New Zealand are the
run away favourites, and Buck and John Bull will be cheering them on all the
way.
“Buck†Shelford is to be the new face of the John Bull brand in New Zealand.
Shelford, a New Zealand legend, is characterised by his toughness, proven
ability and resilience. Buck’s legendry status on and off the field is
synonymous with the John Bull brand and will be promoted under the slogan
Tried. Tested. Proven.
Phillip Dewis, Blundstone Group Sales and Marketing Manager said of the
partnership “We’re delighted to be working with Buck. He has proven himself in
all walks of life. He is a truly inspiring personality and we are thrilled to
be working with him to make a difference in the communityâ€Â
The All Blacks were unbeaten throughout Shelford’s illustrious captaincy from
1987-1990. Whilst crucial in building the foundations for an all conquering
team, Buck was also aware of the past, and responsible for teaching the team
the proper way to perform The Haka.
Shelford’s incredible power of endurance is probably best known for the
infamous match against France in 1986 known as the “Battle of Nantesâ€Â. During a
bloody game, Buck received a torn scrotum whilst in a scrum. This alone would
leave most men screaming in agony and heading for the nearest hospital, yet
Buck calmly instructed the physio to stitch him up, and he played on. Following
his retirement from international rugby in 1990, “Bring Back Buck†signs
produced by devoted fans appeared at sporting events all over the world, which
continues to this day.
Speaking of the partnership Shelford said “I’m really pleased to be working
with John Bull. Since I’ve hung up my boots, I’ve put on these boots instead!
As well as being a great Kiwi brand they also do a lot of good work in the
community, so I’m very happy to join the teamâ€Â
The All Blacks will be looking to rekindle the glory days of the Shelford era
in France this September in the 2007 Rugby World Cup where New Zealand are the
run away favourites, and Buck and John Bull will be cheering them on all the
way.