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Discover Natures Secret for Calming Sensitive Skin

Impact PR

Saturday 24 January 2009, 10:41AM

By Impact PR

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Do you have super-delicate skin or red patches that just don’t seem to go away not matter what skincare products you use? Sensitive skin requires a softer touch, but it’s not always easy to find!

Too often we go looking for something when it was right in front of us all along! Instead of looking to the chemistry lab to solve your skin dilemmas, AVEENO® has found the secret to soothing skincare growing right in the garden.

The new range of Ultra Calming skincare from AVEENO Active Naturals® is formulated with Feverfew PFE™, a super-soothing natural botanical related to chamomile with potent anti-oxidant activity.

Feverfew may have the appearance of a common daisy but its skin-smoothing abilities are quite extraordinary! The use of this resilient flower in a skincare range is truly a revolutionary breakthrough as research has proven that Feverfew PFE™ calms redness and soothes sensitive skin or skin aggravated by dryness in as little as one week.

Now you can experience the soothing, beautifying benefits of this wondrous botanical every morning with AVEENO® Ultra Calming Daily Moisturiser with SPF 15. This moisture-rich formulation helps to visibly improve the signs of sensitive skin conditions in just seven days.

This unique facial moisturiser also delivers protection from the sun’s damaging UVA and UVB rays, so it’s ideal to apply in the morning to prepare your skin for the day ahead.

Come evening, you can continue your morning beauty regime with AVEENO® Ultra Calming Moisturising Cream – a rich formulation of soothing Feverfew PFE™ to renew your skin while you sleep.

Both these moisturising products from AVEENO are lightly fragranced to reflect the delicate scents of the botanical ingredients. Unlike other fragranced skincare products, these Ultra Calming moisturisers are hypoallergenic and non-comedogenic so they’re suitable to use on the most easily aggravated skin.

Cleansing can be a particularly rough skincare step on gentle skin which is why AVEENO® has also added a cleanser with soothing Feverfew PFE™ to its Ultra Calming skincare range.

AVEENO® Ultra Calming Foaming Cleanser has a light, foaming formula that gently cleanses and actually softens the skin with replenishing and relaxing active naturals.

This gentle solution lifts away dirt, oil and make-up without over-drying or aggravating your sensitive skin. AVEENO® Ultra Calming Foaming Cleanser is soap-free and fragrance-free so it’s gentle enough to use every day.

Recommended by U.S. dermatologists for more than 60 years the launch of the new AVEENO Active Naturals® Ultra Calming skincare range is part of the brand’s commitment to deliver results that women can actually see!

AVEENO® Ultra Calming Daily Moisturiser with SPF 15 (RRP of $22.95), AVEENO® Ultra Calming Moisturising Cream (RRP $22.95) and AVEENO® Ultra Calming Foaming Cleanser (RRP $18.95) are available from pharmacies and supermarkets nationwide.