AAP Acquires The Media Research Group
Australian Associated Press, the national newsagency, today announced the acquisition of The Media Research Group (MRG) the Melbourne based media monitoring and analysis company.
Under the terms of the deal, MRG will continue its current operations in Melbourne and its principal, Michael O'Connell, will remain with the company as Managing Director.
AAP Chief Executive Clive Marshall said: ``This investment is part of a major commitment by AAP to develop our range of media monitoring, analysis and media distribution services. The acquisition of The Media Research Group will complement AAP’s existing media monitoring business, AAP Newscentre. The combined business will enable us to expand our current range of services whilst continuing to provide clients with the highest quality of service.’’
Michael O'Connell Managing Director of MRG said ``Over the last 10 years we have enjoyed considerable success in growing and developing our business. Following the sale of the company to AAP we will be able to invest in our systems, infrastructure and services to ensure that we can continue to capitalise on the enormous growth in demand for media monitoring and analysis services. In addition MRG clients will, for the first time, have the ability to monitor around the clock, in real-time, the editorial newswires of AAP.’’
Under the terms of the deal, MRG will continue its current operations in Melbourne and its principal, Michael O'Connell, will remain with the company as Managing Director.
AAP Chief Executive Clive Marshall said: ``This investment is part of a major commitment by AAP to develop our range of media monitoring, analysis and media distribution services. The acquisition of The Media Research Group will complement AAP’s existing media monitoring business, AAP Newscentre. The combined business will enable us to expand our current range of services whilst continuing to provide clients with the highest quality of service.’’
Michael O'Connell Managing Director of MRG said ``Over the last 10 years we have enjoyed considerable success in growing and developing our business. Following the sale of the company to AAP we will be able to invest in our systems, infrastructure and services to ensure that we can continue to capitalise on the enormous growth in demand for media monitoring and analysis services. In addition MRG clients will, for the first time, have the ability to monitor around the clock, in real-time, the editorial newswires of AAP.’’