Contract Sales Force Helps Bottom Line

A new agency has launched to help companies manage staff shortages in the wake of growing redundancies.

Ginja Marketing and Event Management Limited now supplies contractors to companies forced to cut staff in response to the growing financial crisis.

The company provides sales and marketing resources as an alternative to full-time staff members for businesses nationwide.

Recent figures released by Statistics NZ* confirm that thousands are losing their jobs as New Zealand's recession deepens with the unemployment rate jumping to 4.6 per cent from 4.2 in September 2008.

Founder and Managing Director of Ginja Carol Gidden says, despite cutting back on staff employers should not underestimate the need for greater customer service as a competitive edge at the retail level.

“Our company has been set up to provide New Zealand businesses with a sales and marketing solution that will save them money without compromising the quality of their brand and customer relationships.”

“Through effective contract project management, we provide a senior sales and marketing team, including a team of sales merchandisers and promotions staff nationwide, to permanently remove overheads from business,” says Gidden. “This allows results to be achieved while also reducing costs.”

Ginja supplies staff to small to medium sized organizations. The contractors manage projects from beginning to end including marketing strategies, product launches, sales training and the implementation of promotional campaigns.

“We allow businesses to maximise their money by investing in key promotional periods and reaping the benefits of using Ginja during peak times,” Glidden says.

Glidden has worked in sales and marketing for over 10 years and has six industry marketing awards to her name including: Winner of Best Website, Best Point of Sale Materials, Excellence in Retail Advertising, Excellence in Marketing and Highly Commended Best Commercial Catalogue for Yates in the 2007 NZ Gardener Marketing Awards

“I want to offer businesses an entire project management service with a group of high skilled and experienced staff at an affordable price,” she says.

Ginja also specialises in events, teambuilding and activities for corporate and private clients throughout New Zealand.

To view the full range of services provided by Ginja Marketing and Event Management visit their website www.ginjamarketing.com or call 021 863 880.