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New B2B trading portal launched: E-MArket 40 businesses on line to start

Employers and Manufacturers Association

Wednesday 1 July 2009, 9:05AM

By Employers and Manufacturers Association

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A new business to business trading portal is being launched today – E-MArket (www.e-market.net.nz) – an online service being presented by the Employers & Manufacturers Association (EMA) to assist New Zealand businesses heighten their productivity and competiveness.

EMA’s chief executive Alasdair Thompson says the new service offers a trading platform to breed innovative sales practices for sellers, while giving buyers a comprehensive track and trace record of their procurement.

“E-MArket is being established to boost businesses’ productivity throughout their supply chain,” Mr Thompson said.

“We’ve got 40 significant businesses online up and ready to trade for the launch.

“The portal is open to all business buyers at no charge.

“Sellers will find new ways to contact and retain other business buyers, and buyers can collaborate with others to get volume discounts and a more effective way to manage and record the orders they place with suppliers.

“Business to business sellers can advertise their company on the site and list their products and services in simple-to-use catalogues. All catalogues are maintained by the supplier to ensure details and prices are kept up to date.

“Sellers have to be EMA members. Their catalogues are accessed via secure login either through a link on our www.ema.co.nz website or directly at the www.e-market.net.nz site.

“Buyers can create requisitions, have the requisitions approved automatically with purchase orders sent to suppliers electronically, either via email or cXML.

“E-MArket provides sellers with:

  • · The opportunity to tailor special offers for EMA members and to groups of their most valuable clients.
  • · The ability to load their catalogues online, and act as another website for their business, with terms of trade specific to preferred groups of clients.
  • · An already established, proven and well maintained online trading system. provided by New Zealand company, Unimarket Ltd, (www.unimarket.com) whose online support is in place.
  • · Orders delivered by email or straight into sellers’ ERP (enterprise resource planning system) in a consistent format.

“E-MArket offers buyers:

  • o The ability to collaborate with other buyers to get better volume discounts.
  • o A proven e-commerce purchasing system to record orders accurately, and with full visibility of their procurement spend, at no charge.
  • o Access to great deals regularly offered by sellers that can be customised specifically for their business needs, or to recognise the importance of their business as a buyer.
  • o Assured compliance to preferred supplier agreements.


“We’re confident E-MArket will pay off for business.”