Energy shots

Energy shots are small volume liquid products containing caffeine, vitamins and other bio-active substances (including taurine, guarana, glucuronolactone).

The main active ingredient in energy shots is caffeine, which has a stimulant effect.

Most energy shot products contain around 200 mg of caffeine in a 60 ml product. This is about the same amount of caffeine contained in two strong cups of coffee.

Most energy drinks are sold under the Australia New Zealand Food Standard Code. The maximum amount of caffeine allowed by the Code, for example in a 500 ml can of the regular energy drink, is 160 mg.

Under the Code, energy drinks must carry advisory statements on the packaging to the effect that the product contains caffeine and is not recommended for children, lactating women or individuals sensitive to caffeine. The level of caffeine must also be stated on the label.

Energy shots are being sold in New Zealand as ‘dietary supplements’ under the Dietary Supplements Regulations 1985. The Dietary Supplements Regulations have no specific requirements about added caffeine levels or labelling. However, most suppliers of energy shots include the advisory statements required by the Code on energy drinks.

NZFSA is developing a new standard for food-type products sold as dietary supplements. The proposed standard will require products containing caffeine to carry the same advisory statements as are required by the Code.

The Food Act does not provide for restrictions to be placed on the age at which a person can buy a product sold under the Act. If an individual believes that the marketing of ‘energy shot’ products is inappropriate, they can lodge a complaint with the Advertising Standards Authority.