Introducing Pantene's Precision Blend Technology

Procter & Gamble Beauty scientists have recently upgraded Pantene’s Deep Fortifying Treatment collection to feature the brand’s new precision blend technology. The advanced Pro-V formula targets the weakest part of the hair to strengthen it* and noticeably reduce hair fall due to breakage.

Expert Trichologist Nigel Russell says: “One of the primary causes of hair breakage, and hence hair fall, is damaged hair cuticles. Combing, chemical treatments and exposure to urban pollution, can cause hair cuticles, the natural protective layer of the hair, to be damaged.”

PRECISION BLEND TECHNOLOGY - SPREADABILITY IS KEY

Spreadability is the product performance factor that indicates how well the active conditioning ingredients reach all of the hair strand surfaces. For maximum conditioning benefits, the product must spread easily throughout the hair during application to reach all the areas that need it. The spreadability of Pantene is inbuilt in the formula and is often described as a “slippery” feeling as the product is applied.

Dr Jasmine Karsono, Principal Pantene Scientist, explains, “The outstanding quality of Pantene’s Precision Blend Technology is due to its exceptional spreadability. As a result of its precisely blended formulation, Pantene Deep Fortifying Collection works like a lubricant, enabling easy spreadability throughout hair and the delivery of active conditioning ingredients to especially the most damaged areas of each hair strand.”

USING PANTENE DEEP FORTIFYING COLLECTION

The Pantene Deep Fortifying Collection is a complete three-step regimen that leads to healthy-looking hair, by precisely targeting damaged hair and strengthening hair from root to tip.

The first step to maintaining healthy looking hair is the Pantene Deep Fortifying shampoo that cleanses and nourishes hair. Next, use the Pantene Deep Fortifying conditioner, which delivers conditioning ingredients to hair. Complete this with weekly use of the Pantene Deep Fortifying treatment to help repair damaged hair* and protect undamaged hair.

AVAILABILITY

Pantene Deep Fortifying Shampoo (RRP $8.39 350ml, $15.49 750ml), Deep Fortifying Conditioner (RRP $8.39 350ml, $15.49 750ml) and Deep Fortifying Treatment ($7.99 250ml) are available in stores nationwide. For more information visit www.pantene.co.nz

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