Gillette Goes Back to Basics with a Simple Skin Care Range for Men
When it comes knowing what men want in a great shaving experience Gillette seems to have all the answers - more than 600 million men around the world trust their faces to Gillette every day.
Based on Gillette’s deep understanding of men and their requirements and inspired by the science of shaving – Gillette has taken the next step in offering a total shave experience and introduced its first ever range of pre and post shave skincare products designed for men’s core needs.
Dermatologists have long known about the benefits of a pre and post shave skincare regime. According to leading New Zealand dermatologist Dr Mark Gray, more male patients are proactively seeking advice on how to treat their skin during the shaving process and which products are best to address their skin issues.
“Although men have become more sophisticated regarding their grooming routine, I think simple is best when it comes to the pre-shave, shaving and post-shave process,” Dr Gray says.
The newly developed range includes products to help prepare, shield and refuel, bringing outstanding skincare to Gillette’s winning portfolio.
1. Prepare
Dr Gray believes preparation plays a critical role in elevating the shaving experience. “I recommend washing the face with a mild, soap-free cleanser, as ordinary bar soap may dry the skin of its natural moisture. An exfoliating cleanser, such as those containing small beads, may be beneficial for men with oilier skin”.
The new Gillette Series Pre-Shave Scrub prepares the skin and facial hair before shaving to help give you a close, comfortable shave. The lathering formula with exfoliating micro-beads powers away dirt, oil and dead skin cells, helping to release trapped hairs prior to shaving.
The non-drying, soap-free formula in the new Gillette Series Pre-Shave Wash helps to clean away dirt and excess oils, while softening the facial hair.
2. Shield
“Many men may not recognise the importance of shave gel for the closeness and comfort of their shave. In reality, the right shave gel can make the difference between a good shave and a great shave,” says Dr Gray.
A range of Gillette Series Shave Gels has been developed to help protect the skin against nicks, redness and tightness during the shaving process. There are four variants to meet men’s different skin needs, each containing lubricants to enhance razor glide from the first stroke to the last.
3. Refuel
“Men’s skin is typically coarser, thicker and greasier than women’s. A light, non-greasy formula works well for men to help restore the skin’s natural moisture barrier,” Dr Gray says.
Designed to rehydrate the skin after shaving, the Gillette Series After-the-Shave Moisturizer is non-greasy, quickly absorbed and contains lightweight conditioners and emollients to help restore the skin’s moisture barrier and reduce tightness. It is alcohol free and suitable for everyday use. A version with SPF 15 UV protection is also available.
The lightweight blend of conditioners in the Gillette Series After-the-Shave Balm calms just shaved skin, leaving it smooth and comfortable.
Basic grooming tips to help elevate your shave:
· Shower or bathe before your shave. Washing your face and neck with warm water and a mild cleanser will help remove the natural oils and perspiration that inhibit water penetration. While facial hair can be tough, applying warm water will cause the hair to expand, making it softer and easier to cut. The force required to cut beard hair can be reduced by up to 70 percent after a two minute application of warm water.
· Apply plenty of shave gel. While water is the essential softening agent, the water absorbed by hair quickly evaporates leaving the hair in its original rigid state. Shave gel provides a protective blanket that helps prevent the evaporation of water and keeps the hair soft during the shave.
· Use a fresh blade and shave hard to reach spots last. To achieve the best shave it is important that your blade isn’t dull. If you start to feel the razor drag along your face, it’s time to replace it. Also ensure that you shave the cheeks, side of the face and neck first. The toughest hairs grow on the chin and around the lips. Shave these areas last, as more time soaking in shaving gel will soften the hair further.
· After the shave. After shaving, rinse your face and neck with cool water and pat dry. Always use an after-the-shave preparation to help hydrate and soothe the skin.
Gillette Series Pre-Shave Scrub RRP $11.99
Gillette Series Pre-Shave Wash RRP $11.99
Gillette Series Shave Gel RRP $8.19
Gillette Series After-the-Shave Moisturizer RRP $12.99
Gillette Series After-the-Shave Moisturizer SPF15 RRP $12.99
Gillette Series After-the-Shave Balm RRP $12.99
The Gillette Series Shave Care range is available in stores nationwide.
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For more information contact Fleur Revell, www.impactpr.co.nz - Public Relations consultant
Notes to Editors:
Dr Mark Gray
Dr Mark Gray obtained his primary medical degree at the University of Otago in 1982 and then underwent a postgraduate course in Anatomic Pathology and Dermatopathology at Harvard Medical School/Massachusetts General Hospital and Cornell University/New York Hospital, completing this in 1990. Dr Gray then went on to complete his training in Dermatology and became a Fellow of the Royal College of Physicians in Canada (Dermatology) in 1993. He is a Fellow of the Royal College of Pathologists in Australasia and has also attained American Board Certification in both Pathology and Dermatopathology.
Dr Gray is the author of a large number or original reports, abstracts and letters and regularly presents at international specialist forums. Additionally, he is a member of the New Zealand Dermatological Society.
One of the founders of MoleMap www.MoleMap.co.nz his special interests include dermatologic surgery, laser surgery, cosmetic medicine and phototherapy.
About P&G Beauty & Grooming
P&G Beauty & Grooming products help make beauty dreams real for women worldwide and help men look, feel and be their best everyday. With more than 100 brands available in nearly 130 countries, P&G’s beauty and grooming products delivered sales of nearly $28 billion in fiscal year 2007/08 , making it one of the world’s largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®, Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice ’n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Braun® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®. Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.