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Take the Plunge with the Newest and Most Gentle Epilation Experience from Braun

Impact PR

Tuesday 24 November 2009, 3:03PM

By Impact PR

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Life is hectic enough without having to make time for a hair removal routine. Make a splash with the new Braun Silk-épil Xpressive Wet&Dry, which now combines the benefits of warm water with hair removal meaning busy women can now integrate a convenient, long lasting hair removal solution into their bath or shower time ritual.

The Xpressive Wet&Dry is the first epilator from Braun that is designed to be used both in and out of water. The introduction of in-water use reduces discomfort and provides the gentlest epilation ever from Braun for a relaxing experience and smooth beautiful skin for up to four weeks.

The benefits of warm water are widely recognised. Braun conducted an independent study with leading dermatologist Dr Petra Staubach, Assistant Medical Director of the Clinical Research Centre for Dermatology at Gutenberg University Mainz, to help explain how it works in relation to epilation:

“Warm water can dilate the blood vessels resulting in increased blood flow and neurotransmitter release, this in turn helps to minimise the feeling of pain associated with root hair removal. Perceptible and visible irritation is reduced as well,” says Dr Staubach.

The results showed that the Silk-épil Wet&Dry, when used in water, offers reduced discomfort, skin irritation and redness.

The Silk-épil Xpressive Wet&Dry is extra kind to your skin, making it ideal for women with sensitive skin and those who are new to epilating. The warm water helps soothe the body and the massaging rollers help comfort the skin, so that hairs can be removed gently. Hairs are removed at the root so the skin will stay smooth and beautiful for up to 4 weeks.

The Braun silk-épil Xpressive Wet&Dry can remove hairs as short as 0.5mm giving you freedom to put an end to the embarrassing in-between days so you can show off fabulous silky smooth legs. With our most effective epilating system on the market the epilator removes more hairs in a single stroke than any other Braun epilator.

Patented HairLift technology from Braun combines a 40-tweezer head with the SoftLift system® to lift, loosen and remove hairs quickly and efficiently. The product is 100% waterproof, cordless and safe with a one-hour quick charge, giving you the freedom to epilate wherever and whenever you want.

Convenient, easy and safe – epilating in the bath or shower is our new hair removal solution for modern women everywhere leading a busy, action packed life. Reveal temptingly smooth legs with minimal stress.

The Braun Silk-épil Xpressive Wet&Dry (RRP $209) is available at selected electrical outlets and major department stores.