New Ovi Maps with free navigation races past one million downloads in one week

Since the launch of the new version of Ovi Maps with free walk and drive navigation on Thursday 21 January 2010, there have been more than 1.4 million downloads. The one million mark was reached just one week after the launch.

“We’re averaging a download a second, 24 hours a day,” said Anssi Vanjoki, Executive Vice President, Nokia. “When we announced free walk and drive navigation, we knew it would be a game-changer. The number of people now using their Nokia for navigation, and as a result looking for more location-aware software, is growing faster than even we predicted.”

The success of the new version of Ovi Maps is a key part of Nokia’s strategy to lead the market in mobile maps, navigation and location-based services. By leveraging its investment in NAVTEQ, Nokia has been able to remove the costs associated with navigation for drivers and pedestrians and is quickly activating a massive user base to which it can offer new location features, content and services.

“This is great news for our 3rd party application developers. Within a matter of days there is an installed base of more than one million active users all potentially hungry for new and innovative location-aware apps,” continued Anssi Vanjoki. “For the operators too, there is a growing opportunity to sell more data-plans and a complete navigation package to existing and new customers.”

“There is a huge appetite for GPS navigation on mobile phones. We estimate there were already 25.9 million people actively using GPS navigation on their mobile phones at the end of 2009,” said Chris Jones, VP & Principal Analyst at research firm Canalys.

From next month all new Nokia GPS-enabled smartphones will include the new version of Ovi Maps pre-loaded with local country map data, high-end walk and drive navigation and access to Lonely Planet and Michelin travel guides - at no extra cost.

Ovi Maps covers more than 180 countries with car and pedestrian navigation for 74 countries, in 46 languages, and traffic information for more than 10 countries. There are more than 6,000 3D landmarks for 200 cities around the world.*

In addition, Lonely Planet and Michelin guides provide information on more than 1,000 destinations globally.

Notes to editors:
Current list of compatible Nokia devices: Nokia 97, Nokia N97 mini, Nokia 5800 XpressMusic, Nokia 5800 Navigation Edition, Nokia E52, Nokia E55, Nokia E72, Nokia 5230, Nokia 6710 Navigator, Nokia 6730 classic and Nokia X6. For the latest device list, please go to http://www.nokia.com/maps.

Data transmission charges may apply. Please contact network operator for information about the data transmission charges.

* For those New Zealanders travelling overseas, they will be able access lane assistance, safety cameras and speed warnings when driving and for pedestrians, shortcuts through parks and pedestrian-only zones for more than 100 cities around the world, as well as 6,000 3D landmarks in more than 200 cities.

About Nokia:
Nokia is a pioneer in mobile telecommunications and the world’s leading maker of mobile devices. Today, we are connecting people in new and different ways - fusing advanced mobile technology with personalised services to enable people to stay close to what matters to them. We also provide comprehensive digital map information through NAVTEQ; and equipment, solutions and services for communications networks through Nokia Siemens Networks.