Cutting-Edge Technology With A Conscience – JVC Thinks Pink for Charity
Leading international electronics company JVC has announced its launch of a pink camcorder, combining high fashion technology with a worthy Kiwi cause.
For every pink Everio SD Camcorder purchased, JVC will donate $10 to The New Zealand Breast Cancer Foundation. The GZ-MS215 Everio Camcorder is the first Everio camcorder to be made in the colour pink – a nod to one of the most recognisable brands in the world – the pink ribbon.
With its look-at-me hot pink hue, the GZ-MS215 camcorder offers users a stylish, personalised experience without compromising the trusted quality of JVC products. Packed with features to capture every moment in high picture quality – even in less-than-ideal shooting conditions – the GZ-MS215 is the ultimate feel-good accessory this season.
JVC’s decision to donate $10 from sales of the pink Everio to The New Zealand Breast Cancer Foundation reflects its ongoing commitment to operating as a socially responsible business.
General Manager for JVC New Zealand, Chris de Wit, says the company is proud to be able to assist in the funding of research into a disease that affects a significant number of New Zealand women and their loved ones.
"Most of us have been affected by breast cancer either directly or indirectly – or we know of someone who has. We are proud to be a supporter of a foundation that is finding a way forward towards better education, better treatment and ultimately, improving survivorship,” says de Wit.
"We have always tried to bring colour to our products first, and being able to offer our customers a more personal device is what makes the JVC experience memorable. By bringing a pink camcorder into the mix and partnering with the New Zealand Breast Cancer Foundation, we took the opportunity to showcase JVC‘s style, and to give something back to the community at the same time."
The GZ-MS215P Pink Everio is available from leading retailers (RRP $599.00).
Written by public relations and social media agency Impact PR.
Notes to Editors:
About JVC: JVC is a leading international electronics company that has achieved success by combining its excellence in audio, visual and multimedia products. JVC's innovations of note include Everio camcorders that give consumers a choice of camcorders that eliminates the need for discs and tapes.
JVC’s presence in New Zealand spans across consumer audio/visual electronics and professional products for commercial industries. JVC is considered to be an industry leader in A/V technology with many milestones throughout its history supporting its position as one of the top electronics brands in the industry.
JVC is distributed in New Zealand by Hagemeyer NZ.
About The New Zealand Breast Cancer Foundation: The New Zealand Breast Cancer Foundation has been promoting breast health, education and awareness of breast cancer and raising funds to support breast cancer related initiatives since 1994. It is now the leading breast cancer education and awareness organisation with New Zealand trademark responsibility for one of the most recognisable and trusted not-for-profit brands in the world – the pink ribbon.
Breast Cancer in New Zealand:
- · Breast cancer is the most common cancer among New Zealand women with more than 2600 new cases expected this year – also approximately 20 men will be diagnosed1.
- · More than 650 women will die from the disease this year – making it the leading cause of cancer-related death in females1.
- · One in nine women will be diagnosed with breast cancer during their lifetime2.
- · 90-95% of women who are diagnosed with breast cancer have no family history of the disease3.
- · Maori women have an 8% higher incidence of breast cancer. Also, they have a 66% greater risk of dying from breast cancer than non-Maori; one important reason for this is they are presenting with breast cancer at a later stage of disease. The reasons for their presenting late are complex, but are shown by the low rate of attendance by Maori women for screening mammograms4.
- · Pacific women in NZ are 54% more likely to die of breast cancer than other NZ women despite having a similar risk to other women of developing the disease4.