Seven LG handsets claim nine awards at the world's premier product design competitions

LG Mobile is proud to announce that two of its mobile phones have been named winners of red dot awards, adding to the seven prizes won earlier this month at the iF design awards. The two events are among the most prestigious in the world of product design.

“LG has invested a huge amount of effort and resources to produce phones that are as colorful and individual as our customers’ tastes,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “Winning these awards year after year is proof of LG’s leadership in design and our ongoing edge over our competitors. We will continue to set new heights of design as we deliver a unique user experience to all our customers.”

LG has enjoyed particular success with its new LG Chocolate (LG BL40), the fourth handset of its Black Label Series, a model available in New Zealand. Boasting a 4-inch-wide panoramic HD LCD screen on a glassy body, the BL40 scooped awards from both organizations.

The wins for the BL40 are part of LG’s overall tally of eight prize-winning products: two categories at the red dot design awards and seven at the iF awards, including the LG GW620, LG’s first Android handset, due for release in New Zealand on 22 April.

Respectively one of the biggest and one of the oldest design competitions in the world, the red dot and iF awards are renowned in the world of design for their exacting standards and rigorous judging processes. LG has been a winner at the red dot awards every year since 2003, and at the iF awards since 2005. Last year, LG won red dot awards for its Secret phone (LG KF750) and 3G Watch phone (LG GD910) and an iF award for its Renoir phone (LG KC910).

The award ceremony for the red dot design awards will be held on July 5, 2010 at the Essen Aalto Theatre, Germany and all award-winning products will be exhibited at the Essen red dot design museum from July 6 through August 1, 2010.

For more information on handsets or dealer locations visit www.lge.co.nz.

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world.

With 2008 global sales of $44.7 billion, LG comprises of five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines.

The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world.

LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lge.co.nz