AngusPure scores another success

It’s official, the tastiest steak you can buy is an AngusPure.

This comes as the brand takes away the prestigious title of Supreme Brand at the recent Steak of Origin 2010 Challenge.

The Angus breed, which AngusPure is derived from, has continually dominated the awards since inception eight years ago; making it into the finals at every event and taking home the big win more than five times.

AngusPure Chairman, Tim Brittain says this record is no mean feat considering the brand is still relatively young.

“We take pride in the consistency achieved with AngusPure and this win further cements our position as a market leader. Consumers have very quickly learnt they can trust our products to be tender and tasty every time,” says Brittain.

This year’s win came through food service providers Chef’s Choice who supply AngusPure to restaurants.

Products with the AngusPure brand are guaranteed to be New Zealand grown, grass-fed and have achieved standards set by the New Zealand Beef and Lamb Quality Mark.

AngusPure Partner, Guy Sargent says people are really supporting the product.

“AngusPure has become synonymous with quality; the public know if they buy AngusPure they won’t regret it. That’s why it’s going so well,” says Sargent.

AngusPure is sold at retail level through selected Foodstuffs stores nationwide, or through their website www.anguspure.co.nz.