BikeNZ appoints new Sponsorship Manager

Sales, marketing and management executive Helen Mobberley has been appointed to the new position of Sponsorship Manager for BikeNZ.
Mobberley will take up the new role immediately for BikeNZ, the national sports organisation that is the umbrella body embracing all national bike and cycling organisations including road and track cycling, mountain biking and BMX.
BikeNZ CEO Kieran Turner said the new role was a key part in the organisation’s move to be less reliant on funding from gaming, to nurture and grow current commercial relationships and develop new opportunities for the sport at all levels from recreation to global success.
Mobberley has a successful background in sales and marketing in the music and media industries including senior roles at Sony Music, Mushroom Records and In Music. She moved into the media industry as assistant editor at ACP Media and other publications before appointed General Manager of the successful 95bFM Campus Radio Station in Auckland.
Most recently she moved into management roles in retail both direct and online.
Mobberley and her family have a keen sporting involvement, having completed Ironman New Zealand with her husband this year and is also a keen cyclist.
“There are 1.3 million people in New Zealand who ride bikes and there’s been a boom in popularity over the last decade,” Turner said.
“That said, today kids spend as little 11 minutes a week riding their bike, only a quarter of the time we did two decades ago. That has huge implications not only for cycling but for the health of this nation, our transport system and our environment. BikeNZ is taking a leadership role and developed a range of programmes to ensure that we turn this cycle around.
“We are developing recreational riding across all of our disciplines and also working more closely with schools. And at High Performance level our riders are achieving like never before and we are developing strategies to continue that pathway.
“Helen has the background, the expertise, the drive and the passion to help us to achieve these goals through marketing and commercial relationships going forward.”