Paralympics New Zealand Looks To The Future

A new logo and renewed view of the future has been confirmed by Paralympics New Zealand (PNZ) as they continue their focus on achieving high performance results in the lead up to the London 2012 Paralympic Games and Sochi 2014 Winter Paralympic Games.

The changing, and highly competitive, face of Paralympic sport around the world has been a driving force in Paralympics New Zealand staying ahead of game in the levels of professionalism and focus displayed by the organisation, athletes and coaches.

New Zealand success stories such as Sophie Pascoe and Adam Hall and a raft of others have shown the way in the past couple of years and have captured the imagination of all New Zealanders. Their world beating performances have demonstrated their elite ability and uncompromising attitude that is a hallmark of New Zealand’s best athletes.

The new logo, has been created by PNZ sponsor, Blue Star. The logo is simple and reflects the values which both Blue Star and PNZ operate by.

“Paralympics New Zealand is dedicated to enabling high performance athletes to achieve at the highest level by providing world class support and leadership. Our approach in striving to provide our athletes with the very best in training techniques and technologies is of critical importance. Our new brand reflects this and secures PNZ as a cutting edge organisation focused on performance” says Fiona Pickering, Chief Executive of PNZ.

“Paralympics New Zealand is an organisation which demonstrates an unashamed commitment to achievement. Our team at Blue Star are committed to helping New Zealanders achieve, and by helping PNZ develop a logo that reflects their values, we are proud to do our part in raising the profile of Kiwis achieving on the world stage” says David Jupe, Chief Executive of Blue Star.

“We are thrilled with the new Paralympics New Zealand logo and are confident that New Zealand athletes will continue to excel with the silver fern over their heart” says Pickering.