Family film plan pays off
A solid business plan combined with Orcon broadband and copious Skype sessions have paid off handsomely for Taranaki’s five Chadwick siblings.
The Chadwicks reside in three different New Zealand cities but still managed to collectively score 12,000 Airpoints Dollars™ in Orcon’s recent See The World sales promotion.
The win enables the family to travel to next year’s Hillsong Church Conference in Sydney – with a few points left over they hope for further wanderings.
The five Chadwick brothers and sisters are originally from Waitara but are now spread around the country. Andrew (21) spotted the Orcon promotion in an Air New Zealand Grabaseat email.
The Dunedin-based University of Otago commerce student wrote a four page business plan on how the family could win enough points to take them to the Sydney conference in July 2011.
His siblings – 26 year-old Simon from New Plymouth, Wellington-based Amanda (23) and their Waitara-domiciled sisters Miriam (17) and Esther (15) – were enlisted and the plan put in place.
“Andrew was the driving force,” says Amanda. “His marketing plan was for us all to enlist our Facebook friends and university contacts to vote for us.”
The family members held a Facebook event and invited their 1,000 friends to attend and then upped the ante by persuading university colleagues to support them on campus.
“Because it was exam time, they were all hanging out in one place – the library - where there are heaps of computers. So it was easy to show them our Facebook page online and encourage them to vote,” Amanda says.
The Chadwicks submitted three videos and they were the ones that got the most votes on Orcon’s page as most ‘Facebook liked’.
“We’re pretty stoked to win,” says Andrew. “We thought we might do OK but it’s awesome when you get the call.”
In the competition, Orcon encouraged anyone who wanted to fly anywhere in the world, for whatever reason, to appeal for help from the rest of the country.
All they had to do was make their appeal online in Orcon’s See The World Appeal gallery. If people were moved by the appeal, they could help the contestant by joining Orcon for which they got 60 Airpoints while the contestant also received 60 Airpoints dollars.
The more persuasive the appeal, the more dollars they got.