SURVEY REVEALS 8 OUT OF 10 KIWI WOMEN HAVE DAMAGED HAIR

A recent study revealed 80% of New Zealand women acknowledge they have damaged hair. Of these women, 95% admitted to using styling tools known to cause hair damage, including brushing, blow drying, curling and straightening.
While many women know their daily hair styling routines are damaging their hair health, they are simply not willing to sacrifice the style they love.

Now women can style their hair guilt free everyday thanks to Dove’s new Damage Therapy Hair Care range, hitting supermarket shelves nationwide in late October. The range is formulated with a Micro Moisture Serum to work on the tiniest chips and cracks on the hair’s surface.

The Dove Intensive Repair Shampoo, Conditioner and Overnight Treatment feature patented Fibre Active technology which identifies areas of damage and penetrates deeper into the hair shaft in order to restore and strengthen it from the inside out. In fact, the breakthrough combination helps to internally restore hair and prevent breakage for up to 95% fewer split ends.

Ruth Muller, Research & Development (Dove) says, “We recognise that most women are damaging their hair during their daily styling and as a result are experiencing feelings of guilt. So we set out to develop a hair care range offering women the freedom and reassurance they need to style their hair as they please.
Following two years of product development, we developed the breakthrough Fibre Active technology to penetrate the hair shaft and strengthen strands from deep within.”

The range features Fibre Active technology which deeply nourishes and strengthens hair to prevent split ends and breakage, restoring hair deep inside to leave it more beautiful on the outside.
Boasting a lightweight formula that doesn’t just work on surface damage like many other products on the market, the range also helps restore and strengthen hair from the inside out.
Dove’s Intensive Repair Overnight Treatment continues to work while we sleep, delivering one month’s worth of protein loss in just one night, helping to restore hair strength and resilience – an easy fix that 96% of Kiwi women are looking for!

Feel good about your everyday hair regime, knowing that Dove will help take care of the damage!

ENDS