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Fight What Ages You Most with New Olay Definity Foaming Moisturiser

Impact PR

Tuesday 25 January 2011, 11:44AM

By Impact PR

220 views

Foam brings to mind some of life’s greatest pleasures – from the splash of waves in the ocean or a candlelit bubble bath to the froth atop a celebratory glass of champagne. Now even your skin can benefit from the joy of foam, thanks to Olay Definity Tone Correcting Anti-Ageing Foaming Moisturiser SPF15. Foam is the freshest new way to treat your skin to anti-ageing moisture and this unique aerated serum foam, part of Olay’s highly innovative Definity anti-ageing range, helps wind back the years by creating a luminous, radiant and even-toned complexion.

The lightweight foam formula absorbs quickly for a smooth, weightless feel. Its active foaming action feels rich and luxurious as it penetrates to condition skin. You will simply love the feeling! But it’s not just about the innovative new product form. Olay Definity Tone Correcting Anti-Ageing Foaming Moisturiser SPF15 has a unique formula that targets lines and wrinkles whilst also actively combating the look of skin discolourations, to help revitalize luminosity. Its Glucosamine Complex hydrates to diminish the appearance of lines and wrinkles, as well as reduce the appearance of dark spots and discolourations.

Over 8 weeks, the appearance of dullness, brown spots and uneven skin tone diminishes. The result? More luminous, younger looking skin.
Top New Zealand makeup artist Nikki Lovrich is a big fan of Olay Definity Tone Correcting Anti-Ageing Foaming Moisturiser SPF15.

“I thought I’d seen it all when it came to moisturisers, but this unique foam formula has really impressed me. It glides on weightlessly, and is definitely a pleasure to use. Pigmentation is so common among Kiwi women due to our harsh sunlight, so it’s fantastic that there is now a highly effective and affordable product that combats the problem,” she says.
About New Olay Definity
The latest groundbreaking anti-ageing research from skincare expert Olay reveals there’s more to the war against ageing than just fighting the appearance of lines and wrinkles. Insight from behavioural science suggests that in fact discolourations, dark spots, dullness and uneven skin tone are the new perception of “old.”* So, scientists at Olay created the Definity range to address what truly ages skin most – uneven skin tone, pigmentation and discolouration. What’s the secret? It’s all about the Essential Glucosamine Complex which contains two powerful skin-enhancing ingredients - Niacinamide and N-Acetyl Glucosamine:

• Niacinamide is scientifically proven to help boost skin’s collagen levels, restoring your skin’s inner glow. And, because collagen also happens to be important for keeping away the lines and wrinkles, Niacinamide can help provide smoother, firmer skin.
• The combination of Niacinamide and N-Acetyl Glucosamine is clinically proven to reduce the appearance of dark spots and skin discolouration, resulting in a more even, luminous skin appearance.
Olay Definity Tone Correcting Anti-Ageing Foaming Moisturiser SPF15 (RRP $39.99) and the rest of the Olay Definity range is available in stores nationwide.