Bridgestone Hands Over $160,000 to Help Save Women's Lives

Following the hugely successful re-launch of the ‘Firestone Pink Cap Drive’ campaign, Bridgestone New Zealand Limited handed over a cheque to the New Zealand Breast Cancer Foundation (NZBCF) for nearly $160,000 at a recent ceremony in Auckland.

Evangelia Henderson, CEO, NZBCF says: “The money raised from the successful Firestone Pink Cap Drive campaign will go towards our national community education programme which aims to reduce the risk of breast cancer through early detection and positive lifestyle choices.”

Bridgestone New Zealand Limited Director, Ken Oyama, says it gave him great pleasure to hand over a cheque for $158,524 to such a worthy cause.

“Bridgestone recognises that breast cancer is so pervasive that it could be any of our family members, colleagues, friends or customers who are fighting a battle with breast cancer,” he says.

During the Firestone Pink Cap Drive, Bridgestone sold pink tyre valve caps from their Firestone stores and online for $2.00 each, where 100 per cent of the proceeds were donated to the NZBCF.

“The first campaign ran in 2008 and we raised just over $60,000. It is wonderful that through immense Kiwi support, we have been able to increase this figure by $100,000 in 2010,” adds Mr Oyama.

The NZBCF is dedicated to fighting against the incidence and effects of breast cancer in the community. Breast cancer is the most common cancer for New Zealand women with one in nine New Zealand women being at risk for the disease in their lifetime.

“It is education and raising awareness that will improve New Zealand women’s survival from breast cancer, so the funds raised by Firestone from the Pink Cap Drive will help save lives,” concludes Evangelia Henderson.