Anchor gives $500,000 to Kiwi communities and schools

Sports equipment, computers and new books for the library are just some of the things that 84 lucky schools from around New Zealand will be able to purchase thanks to the Great Anchor Milk Run.

“The Great Milk Run will see more than $500,000 invested into New Zealand communities”, says Anchor’s Craig Irwin.

Every day for 84 days, Anchor will award a new winning consumer $2,500 for themselves and $2,500 for the school of the winning consumer’s choice. Anchor will then also give one lucky New Zealander and their nominated school $50,000 each in the grand prize draw, opening up a world of opportunities.

This is the second year Anchor has supported Kiwi schools and Mr Irwin says it was seeing the difference the prize money made to last year’s winning school that made Anchor want to continue this initiative.

“We know that schools today are under enormous pressure to raise money for facilities and equipment and we are glad to be able to help so many around the country get the things they need,” says Mr Irwin.

Last year’s grand prize winner was Waterloo School in Lower Hutt which used its $50,000 to purchase flat screen televisions for each of its 24 classrooms.

“$50,000 was a huge prize. Our school community has always worked hard to fundraise for various projects but it would have taken us 18 months to generate that amount of money,” says Graeme Sullivan, Principal of Waterloo School. “We had a long term IT project planned but with the $50,000 we were able to complete it three years ahead of schedule.”

The Great Anchor Milk Run is on now and will run until 26th June. Over the promotional period, Anchor will be giving schools and consumers the chance to win their share of over $500,000 cash by simply purchasing any 1L, 2L or 3L bottle of Anchor milk.

To be in to win, customers will enter the unique code on the reverse of Anchor milk bottles by texting to 311 or entering online at www.anchormilkrun.co.nz.

To follow the progress of the Great Anchor Milk Run and see which schools are winning visit anchormilkrun.co.nz.