Get UGLIE at the game this weekend!

This weekend Canterbury of New Zealand is calling on all supporters of any sporting code to join them in celebrating UGLIES. Bringing UGLIES back to its grass roots level, Canterbury of New Zealand is celebrating its global success by even creating its own UGLIES family, complete with mum, dad, kids and Sid the family dog!

The long sleeved UGLY jersey holds a special place in the heart of kiwis; the mismatched, colourful and unashamedly ‘loud’ long sleeved rugby jersey, originally a training jersey here, has become a favourite with rugby fans around the world. To celebrate UGLIES success, Canterbury of New Zealand is on the hunt for New Zealand’s UGLIES Family.

This weekend, sporting fans are being encouraged to take a family snap at any sporting game that incorporates an UGLIES element in the photo (i.e. mismatched clothing, supporter clothing from head to toe, crazy hairstyles etc - nothing disgusting please!) and upload it to The Original UGLIES Facebook page, they may even win some Canterbury of New Zealand UGLIES gear!

Marketing and Sponsorship Manager for Canterbury of New Zealand, Colin Gibson says “Everyone knows the UGLIES. It’s a style that reminds us of days past, of how things used to be in New Zealand; the joy of the simple things in life, like being outdoors, kicking a ball round or mucking about in the backyard with mates.”

The UGLIES history began in the early 1970s; Canterbury of New Zealand was supplying rugby kit to so many teams around the world that its factories were left with a problem: what should they do with the bits and pieces of fabric that were used to make the many different jerseys of these teams? The solution was genius: they just stitched them together and marketed them as ‘practice’ jerseys. With the possibility of no two jerseys being exactly the same, these ‘practice’ jerseys became hugely popular with players and fans alike and before long became known as the UGLY jersey.

“Its about being proud to celebrate UGLIES, to showcase how the UGLIES brand has extended and evolved into a full range of active wear for all sporting codes and lifestyles – after all, everyone loves a little bit of UGLIES!”