Gascoigne Associates Cleans up at 'Red' New Zealand Retail Design Awards

Gascoigne Associates continued its winning streak at the Red Awards, announced at the annual awards function held at Auckland’s Maritime Museum on Saturday, 25th June.

Gascoigne took away seven out of the total of 18 awards categories, bringing their awards haul for the last three years to 23. They also took out three of the Group Awards in this year’s competition against stern competition from the biggest number of entries in the award’s history - over 140 entries.

As New Zealand’s most awarded retail architects and retail transformation consultants, Gascoigne has just over 25 years in business and just around the corner is their 2000th project milestone.

Mark Gascoigne, Principal and Architect, is delighted that 2011 has provided more achievements for the company.

“It is fantastic to get this recognition for my team. This has been a very tough year for retailers and they’ve been wanting every dollar spent on design to generate sales growth.

“We’re pleased to have had clients prepared to undertake some very brave initiatives – which have paid off - and these awards acknowledge that,” said Mark Gascoigne.

Gascoigne’s big winners on the night included Glassons’ Newmarket Flagship Store, which took the coveted and keenly contested ‘Apparel’ Award along with the overall Group Award in the ‘Personal Category’. In addition it scooped the sponsor’s Flooring Award.

The judges of the Red Awards had nothing but praise for Glassons.

“The international standards in fashion retail design have not only been met, but exceeded with this design and the innovation and attention to detail across so many areas is already apparent and has resulted in an uplifting brand experience.”

Also noted by the judges was the Gascoigne designed Cocoro Restaurant which took out both the Restaurant and Bar Category along with the overall Group Award for the ‘Nourishment Category’ and to top it off, a sponsor award for best shop front.

“We felt Cocoro’s design complimented the buildings architectural features exceptionally well to create contempory, relaxed spaces. The shop front is an impressive introduction to the experience inside – reflecting a consistency with the design and clever execution of the brand elements.”

Rounding out the awards bag was Telecom’s Victoria St Concept Store jointly designed and entered by Gascoigne Associates and Designworks. The judges commented that the Telecom Concept Store significantly pushed the boundaries of traditional retail experiences, particularly in the tele-communication category. And that the designers have created a fun space that allows consumers to engage with new technology in a way that they are comfortable and in control.

http://www.gascoigne.co.nz/

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For more information contact:

Mark Gascoigne; Managing Director; Gascoigne Associates, mark@gascoigne.co.nz PH: 021 950 261

Paul Blomfield; PR Consultant, paul@paulblomfield.com; PH: 021 970 871