Media Release - Updating The Name Of Our Airport

New signage is being planned for Blenheim Airport to emphasise the regional title of Marlborough.

The new signs will declare the airport “Marlborough Airport, Blenheim”, underlining the high recognition factor that goes with the name Marlborough.

‘We’re updating the brand and there’s no doubt that brand Marlborough carries a cachet that no other region can match. But there’s also a certain logic; we’re a regional airport and Marlborough is the name of our region,” said Mayor Alistair Sowman.

“There’s always been a bit of confusion given the airport location and the use of the name Woodbourne. But Destination Marlborough has been promoting the Marlborough region as one destination and there’s high recognition of the name,” he said.

He says Destination Marlborough had reported continuing feedback from the industry and from tourists that they recognise Marlborough as a destination but are uncertain about the location of Blenheim.

The board of Marlborough Airport Limited, a wholly Council-owned subsidiary, has just completed a review of the airport management.

As well as deciding to upgrade the signs at the airport gateway and on the terminal’s exterior, the airport company is moving its office into the terminal.

From Friday, two fulltime airport company staff, airside operations manager Chris Gee and airport administration manager Angela Adye, will be working from a new office inside the airport building.

“This will give the airport company a higher profile, both to tenants and to people using the terminal,” said Mr Sowman.

RNZAF Base Woodbourne will continue to provide Airport Fire Services at the airport.

Telephone numbers and emails to Marlborough Airport Limited will remain the same but the postal address is now PO Box 1101, Blenheim 7240.