Kiwi Link India 2011 fast approaching

Kiwi Link India 2011 will take place in New Delhi and Mumbai between 1-5 August with two days of workshops in each city. The event provides the New Zealand industry with the opportunity to educate a targeted audience of 100 Indian travel sellers about New Zealand's regions and products.

The event is timely given the heightened awareness about New Zealand generated during the Prime Minister's delegation to India earlier this month and given the growth in visitor numbers from India. International visitor arrivals from India rose by 8.2 per cent for the year ending June 2011.

Opportunities to capitalise on the increasing number of Indian visitors are contained in the Asia Visitor study commissioned by Tourism New Zealand.

Research in the study suggests New Zealand tourism operators can benefit from the opportunity Indian tourists present by better targeting this market and providing what they need and want.

Tourism New Zealand chief executive Kevin Bowler said the research showed that in general visitors from India were happy with their experiences in New Zealand but more could be done.

"The research suggested Indian tourists are very interested in undertaking some moderate adventure activity during their trip to New Zealand and often prefer self-drive holidays.

"They love kiwi culture and appreciate our friendly, relaxed nature.

"They want this culture to be reflected in their trip, with planned-out trips with lots of activities, but in a few destinations."

For more information about Kiwi Link India 2011 click here.

For more information about the Asia Visitor Study click here.