adidas announces Wellington Phoenix sponsorship deal

New uniform to be unveiled at public event on Wednesday

adidas is proud to announce it has signed a deal to kit out the Wellington Phoenix Football Club.

As the Phoenix’s new official apparel sponsor, adidas has already been working with the team to design a new range that includes playing uniforms, leisurewear and supporters’ gear. The new playing kit will be revealed by key Phoenix players at a public event at Wellington’s Midland Park on Lambton Quay on Wednesday, from 12.30pm.

The kit will debut this coming season, which kicks off in October. adidas has signed a four-year commitment, which will run until at least the end of the 2015 A-League season.

“The Phoenix are an exciting team, and this is an exciting time for football in New Zealand,” says David Huggett. “We’re looking forward to helping New Zealand’s only professional football team achieve their ambition of making it to the top of the A-League.

“Although adidas is best known in New Zealand for our strong support of rugby, football is a major driver of our company globally. We’re delighted to be able to bring our long history and expertise in football apparel into this relationship with the Phoenix.”

Phoenix CEO Nathan Greenham says the deal comes at a perfect time for the team, as it prepares for what it hopes will be another successful season in the Hyundai A-League.

"This partnership is a significant achievement for both the Wellington Phoenix & adidas.

The four year agreement will allow us to showcase the best kit & the latest in apparel technology. It certainly adds an element of excitement to our upcoming campaign"

Phoenix Captain Andrew Durante says he is looking forward to the moment he runs onto the field wearing the new adidas kit.

“The new kit looks good, and it feels good. And it’s great to know that the same technology that’s in this jersey is on the backs of teams such as Real Madrid and Chelsea. We’re going to wear this jersey with real pride.”

JERSEY UNVEILING – PHOTO OPPORTUNITY

What: adidas and Wellington Phoenix reveal new playing strip
Where: Midland Park, cnr Lambton Quay & Johnston St, Wellington
When: Wednesday 10 August, from 12.30pm