Colenso BBDO claims Grand Prix and Gold at Spikes Asia Awards
Colenso BBDO was the only New Zealand agency to win a Grand Prix at the 2011 Spikes Asia Awards in Singapore last night, as well as picking up two Gold, two Silver and three Bronze awards.
Colenso's Doggelganger, the Pedigree adoption drive was the most awarded Kiwi entry taking home the Grand Prix, Gold and Bronze in the Digital and Direct categories respectively.
The award winning campaign matched homeless dogs with new owners via a web application analysing the user's facial features and matching the person to a canine equivalent.
Colenso BBDO Planning Director, James Hurman, says it is great seeing New Zealand performing so well on the international stage.
"We're proud to see our work, like Doggleganger and Impulse saver, being recognised at this level – work with digital at its heart, and work that's had a real impact on changing consumer behaviour."
The Westpac Impulse saver mobile application continued to receive accolades winning Gold in the mobile category, while the DB Breweries TVC, Beer – the untold story won Silver in the Film and Craft Film Categories.
Colenso's Rear view girls Levis Strauss was also recognised in both the Film and Media categories taking away Bronze awards.
Executive Creative Director, Nick Worthington represented Colenso at the awards and was on the jury for a number of categories.
"Competition was intense at this year's awards and all accolades presented by the juries were strongly contested. There is a lot of great work coming out of Asia Pacific and it is great to have our work recognised alongside the best in the region," says Worthington.
In its 25th year, the Spikes Asia Awards are designed to honour creative excellence in advertising communications across the Asia Pacific region.
Colenso BBDO 2011 Awards:
‘Doggelganger’ for Mars:
Grand Prix and Gold – Digital Category
Bronze – Direct Category
'Impulse saver' for Westpac:
Gold – Mobile Category
'Beer – the untold story' for DB Breweries:
Silver – Film Category
Silver – Craft Film Category
'Rear view girls' for Levis Strauss:
Bronze – Film Category
Bronze – Media Category