Americans asked to create lifetime memories in NZ

A new general marketing campaign was launched in the United States on 16 September, asking Americans to consider New Zealand as a wonderful place to create lifetime memories during the southern summer months.

The campaign extends the 100% Pure You brand into online video for the US market. The videos feature 'flashbacks' to show how an everyday moment can encourage lifelong memories of a great New Zealand holiday experience.

One of the videos includes Air New Zealand as a key partner, featuring their new premium long-haul product within the advertisement.

In addition to the video advertisements, rich media and flash banners are being used. A landing page has been built on newzealand.com which features all three advertisements, an image slideshow and partner travel deals.

Tourism New Zealand General Manager Marketing Communications Justin Watson says this campaign is part of Tourism New Zealand's international focus to promote New Zealand as a fantastic destination in its spring and summer months.

"We're working with our industry partners to provide some really attractive offers which show that the experiences to be had in New Zealand really can last a lifetime."

The lifetime memories campaign includes media placements and significant destination content through newzealand.com where the site features an image slideshow and partner travel deals.

The campaign runs until the end December.

The United States is one of New Zealand's key international tourism markets with 186,662 visitor arrivals for year end July 2011.

• For more information on Tourism New Zealand's other marketing activity in the United States.

See below for an example of the flash banners being used to support the campaign: