Scents and Mood Go Hand in Hand According to Ambi Pur Scentsus

When it comes to feeling good, according to a new survey - nearly all Kiwis agree that scent affects their mood, which is why so many of us choose to fragrance our homes!

The Ambi Pur Scentsus investigated Kiwi attitudes towards smells with nine out of ten of all those surveyed saying that smells affect their mood, with females more likely to agree with this (94%) than males (87%).

The Scentsus is part of a nationwide initiative from Ambi Pur to help people Breathe Happy no matter what their surroundings. It coincided with the launch of a new television campaign which surprises the senses of real people in a series of extreme odour experiments and aims to prove to Kiwis that Ambi Pur really can transform the air!

Ambi Pur Air Effects boasts an innovative, Nitrogen-based propellant within an easy-to-use trigger system, delivering a perfect arc of pure fragranced mist to refresh the air in Kiwi households – something that almost all of the respondents (96%) say is important.

Only one per cent of females say a nice smelling home is not important, compared to six percent of Kiwi blokes. This would explain why more than three quarters (76%) of New Zealanders polled said they used air freshening products in their homes with more females doing so (80%) compared to males (72%).

But what do we actually like to smell? When it came to their favourite scent, more than a third of Kiwis (34%) preferred vanilla which was followed by spring flowers and lavender, both at a fifth of respondents, and citrus was preferred by 18%. Ambi Pur Air Effects celebrates what Kiwis love to smell, with fragrances such as Lavender Vanilla & Comfort, Spring & Renewal and Sweet Citrus & Zest – you’re spoilt for choice!

Psychologist Sara Chatwin says vanilla is a longstanding fragrance favourite which is popular with Kiwis due to its refreshing yet calming qualities.

“Research has often pointed out the linkages between the scent of vanilla and our early and positive memories of our mothers’ milk nurturing us,” Chatwin says.

“Scent can be a pick me up and can also be associated with things that were positives in our past. Sometimes people like a scent because it is associated with people, an event or an experience that brought us great joy.”

When it comes to New Zealanders enjoying a slower pace of life, most Kiwis aged 65 and over had a preference for lavender and spring flowers with 57% choosing those scents as their preferred fragrances.

Chatwin says the smell of flowers suggests a softness and wistfulness that might promote thoughtfulness and help to create a sense of tranquility that we all need in our busy lives.

“This fragrance is for those who just love to create a really chilled out environment,” she says.

Whether you want the sweet simplicity of Spring & Renewal, Linen & Sky or Meadows & Rain, or prefer to spice things up a bit with Sweet Citrus & Zest – with Air Effects there is a fragrance to suit you – and your home! Take comfort from Blossoms & Breeze or mix it up a little with Rocky Springs & Cool or the gentle, homely scent of Lavender Vanilla & Comfort.

Ambi-Pur Air Effects (RRP $6.99) is available from supermarkets and mass outlet stores in seven fragrances:

• Lavender Vanilla & Comfort
• Blossoms & Breeze
• Sweet Citrus & Zest
• Meadows & Rain
• Rocky Springs & Cool
• Spring & Renewal
• Linen & Sky

For more information on the Breathe Happy campaign go to www.facebook.com.au/ambipurANZ.