Queenstown's Winter X Games promoted to Hong Kong youth market

The youth market is again being targeted by Tourism New Zealand - this time in Hong Kong. The youth market there is being asked to consider to New Zealand as a must-see destination for extreme activities, including Queenstown's popular Winter X Games.

An 8-page NZ Travel story on Queenstown X-games has been published in New Monday Magazine Hong Kong. This is Hong Kong's most popular and bestselling magazine amongst the youth market with a weekly circulation of 120,000.

An iPAD application has been created for the magazine coverage which has become the top downloaded item in Apple App store.

The campaign highlights operators who offer fun and accessible activities for the youth segment through newzealand.com.