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Big Crowd Bodes Well for Big Boys Toys

Paul Blomfield PR

Monday 21 November 2011, 4:46PM

By Paul Blomfield PR

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AUCKLAND

After a three year hiatus, last weekend saw lifestyle show Big Boys Toys return to Auckland’s ASB Showgrounds with a vengeance. 

More than 30,000 flocked to the three day event, firmly re-cementing Big Boys Toys on the list of major New Zealand shows - and proving a very successful first outing for new owners SMC Events.

“It really was a fantastic weekend,” says event manager Dean Wilson. 

“We’re very pleased with the crowd numbers that attended but also with the amount of business done by the 100+ exhibitors, with substantial sales made across the board, from gadgets to jet skis worth tens of thousands,” he said.

Event organisers are already looking forward to planning next year's event and have received significant interest from potential exhibitors and sponsors.

“We had a relatively short lead-up to this show, but next year, with this year’s success onboard and a full year to plan, we’re expecting to be able to provide an even bigger Big Boys Toys,” said Wilson.

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About Big Boys Toys: The Big Boys Toys brand was bought from DMG World Media in 2009 by Exhibitions & Events New Zealand and was licensed to SMC in 2010.

For more information please contact:
PR and Media representative; Paul Blomfield, ph: (021) 970 871, paul@paulblomfield.com

Event Organiser; Dean Wilson (021) 637 636; dean@bigboystoys.co.nz

High resolution photographs available for publication, please contact Paul Blomfield PR.