Realestate.co.nz strikes partnership with Australian commercial real estate portal REA Group

Realestate.co.nz has negotiated a partnership deal with Australian online real estate portal REA Group, which will see Australian visitors interested in NZ commercial property directed to the company's specialist website.

As of this month, REA Group, operators of the market leading sites realestate.com.au and realcommercial.com.au, have ceased to operate the specialist NZ version of their Realcommercial website (www.realcommercial.co.nz). All Australian investors interested in NZ commercial property are now directed to the new Realestate.co.nz web site for commercial property, www.primecommercial.co.nz.

CEO of Realestate.co.nz, Alistair Helm says that the partnership was a natural alignment with the Australian site of realcommercial.com.au, which regularly receives over 700,000 unique visitors per month. He says all these visitors will now be exposed to the link to the NZ listing on Prime Commercial.

“The number one overseas market of visitors to the primecommercial.co.nz site is Australia, with Australian visitors representing 1 in 12 of all traffic over the past year. That interest is going to grow significantly in the next year.”

The Prime Commercial website (www.primecommercial.co.nz) was launched two years ago and provides the industry with a dedicated commercial property website currently featuring over 26,000 listings of property for lease or to buy. The site currently receives around 18,000 visitors a month with quarter on quarter growth of 6%.

Mr Helm says the initiative reflects the strong relationship that has grown between Realestate.co.nz and REA Group.

“In 2008 the website of allrealestate.co.nz, specialising in residential property, closed operations in NZ and that agreement saw realestate.co.nz benefit from significant traffic redirected on a similar structure from the realestate.com.au website,” says Mr Helm.

“This is only the start. We have more exciting plans for the commercial property sector in 2012 as we recognise the importance of online marketing to this key sector of the real estate industry.”