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The celebrities' favourite health drink makes a splash in New Zealand. C the benefits for yourself...

Monday 18 June 2012, 3:26PM

By Lily & Louis

650 views

C Coconut Water promo shot
C Coconut Water promo shot Credit: Lily & Louis

C Coconut Water, Australasia’s first 100% pure organic coconut water, has arrived in New Zealand. This incredible super-drink delivers extraordinary health benefits and tastes like you’re drinking straight from the coconut.

Forget artificial sports drinks, creamy smoothies and sugary fruit juices. Fuel your body, boost your immune system, encourage weight loss and beat fatigue with great-tasting coconut water. Nowonder it’s the hottest drink trend among international and local celebrities and sports people.

Sales of coconut water in the US and Europe doubled last year*, and that’s set to increase even further in 2012. (In some New York convenience stores, coconut water is now out-selling milk!)

C Coconut Water is the brainchild of Sydney-based entrepreneurs Adam Abrams and Julian Tobias, and beverage manufacturing and distribution specialist Zac Jex – three well-connected, charismatic innovators all under 35.

The boys spent the last two years travelling the globe to find the best tasting coconuts on earth. Coconuts from Mexico, India and Indonesia were too salty while the Thai ones were too sweet. It was on a remote island on the western rim of the Pacific Ocean where they uncovered the untouched, organic coconuts they had been searching for.

Tobias explains: ”No one had done coconut water properly in Australia or New Zealand. Products from the American market are far too sweet, and the few attempts from domestic importers have failed to preserve the taste and nutrient content due to an inferior packaging and pasteurisation processes.”

At C’s certified organic production facility, they go straight to the heart of the young coconut to capture the clearest, fat-free liquid. Coconut water is hyper-sensitive to light, so C is packaged in TetraPaks, which mimic conditions inside the coconut – ensuring C is the best-tasting brand on the market.

C Coconut Water is, quite simply, 100% organic coconut water in its natural state, just as Mother Nature intended. There’s no colouring, no preservatives or additives, and definitely no extra sugar. It’s packed with electrolytes, calcium, potassium, magnesium and everything that’s good for you.

The benefits are huge. C can give your immune system a huge jump start, aid digestion and circulation, clean out long-suffering kidneys, and lower stress levels, leaving your body in complete balance. C can also help clear up clogged complexions, cure a hangover, and increase your metabolism, promoting weight loss.

C Coconut Water cares for your body and the environment. The company is eco-friendly and carbon neutral, offsetting alltheir emissions when transporting C around the world. They also help support the local island community where they grow, harvest and pack their coconut water.

Discover the pure, unadulterated benefits of C Coconut Water for yourself. It’s available from selected retailers and online at www.ccoconutwater.com. Check out the latest news from the C team at facebook.com/drinkc.

Adam, Julian and Zac are the experts on coconut water. Here are their favourite facts:

- Coconuts are actually not part of the nut family. They are an (extremely large) seed.
- Coconut water is the only known liquid on earth that can be used as a substitute for blood in human transfusions.
- It’s a naturally sterile liquid.
- It’s the natural pick-me-up for hangovers and jetlag.
- This liquid has more potassium than a banana.
- Coconut water is more nutritious than whole milk with no cholesterol and less sugar.