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Totally devoted to you

The PR Shop

Thursday 12 July 2012, 11:21AM

By The PR Shop

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Totally Devoted Cookies
Totally Devoted Cookies Credit: The PR Shop

Imagine a world in which you could feel good about grabbing a cookie as an afternoon snack, knowing it was giving you a healthy boost of nutrition. Better yet, what if these cookies were formulated with ingredients specifically designed to deliver essential nutrients you need while pregnant, nursing or as
a busy mum.

Totally Devoted is a delicious new range of cookies that combines healthy, whole ingredients with added herbs that deliver vitamins and minerals essential for families, nursing mums or mums-to-be. The New Zealand-made range includes a Pregnancy Cookie, a Feeding Cookie and a Family Cookie,
so there’s something for the whole team.

Ingredients such as oats, linseeds, coconut oil and cinnamon are included in each cookie. On top of this nutritious base, each cookie contains ingredients that are especially beneficial for each stage.

Pregnancy Cookie: contains ginger – an ingredient widely used as a treatment for nausea, heartburn, migraine relief and for cold prevention; and chia seeds for protein, omega 3 fatty acids, calcium, magnesium, iron, niacin and zinc.

Feeding Cookie: contains fennel and fenugreek, which may help to stimulate milk flow and counteract infant colic.

Family Cookie: is made with blackcurrant – for antioxidants, vitamin C and potassium; and kawakawa – an antifungal that is commonly used to help combat colds and flu. The Family Cookie is an immunity
booster that everyone can enjoy. Brett Friedman, Nutritional Medicine Practitioner, says that Totally Devoted brings back the age-old concept of ‘food is medicine’.

“Totally Devoted Cookies are all packed full of wholesome nutrients, and provide the delicate but powerful support of carefully selected herbs that address the health of both mums and their babies,” says Friedman. “Totally Devoted Cookies aren’t just healthy – they are actively good for you.

The fact that they taste great, and are convenient to eat makes them a fantastic snack choice.”

The range was developed by Jesse Wilson – chef and mum of two – who struggled to find products that would be beneficial for her milk production when she was breastfeeding her two wee ones.

“Many new mums struggle to produce enough milk, yet we all want to give our children the best start to life, and breastfeed if we can,” she says.

“My friends and I spent a lot of time talking about feeding and if we had enough milk. We all tried the teas you can buy, but they taste like grass!

Totally Devoted was born from my desperation to find a convenient product that would help me through my breastfeeding stage, and still taste great.”

As a chef with a strong interest in nutrition and the use of natural ingredients, Jesse developed the range to be delicious and provide a substantial snack, yet filled with the essentials for a good diet. The entire Totally Devoted range is also dairy and wheat free.

“Many babies have an intolerance to wheat or dairy. They usually grow out of it, but it can be hard for breastfeeding mums to find wheat and dairy free snacks – especially one that actually tastes good, too,” says Jesse.

“I created something I can enjoy guilt-free, that benefits my baby at the same time and can be eaten with one hand – a godsend if you’re a busy mum.”

All three products in the Totally Devoted range – Pregnancy, Feeding and Family Cookies – are baked in New Zealand by Jesse, and come in a 235g re-sealable bag – perfect for popping into your handbag or glove box.