Kiwi's Opt for Strong, Dark and Punchy!
Wednesday 15 August 2012, 1:20PM
By Bell Tea and Coffee Company
1,087 views
Jed’s ‘Just Great Coffee’ tagline tells you all you need to know - it’s as pure and simple as that. There’s no fancy packaging, no complicated blends to get your head around and no fuss – it’s just superb coffee at an affordable price.
Jed’s has just launched its dark and punchy No. 5 blend which is the strongest of its four blends. Best drunk with latte’s and flat whites, the rich flavour base of cocoa and top notes of liquorice cut though the milk to deliver a strong satisfying, full-bodied cup of coffee.
“Jed’s was created for Kiwi’s to bring a high quality coffee that was affordable, but didn’t compromise on quality. Its simplicity is key – coffee doesn’t have to be complicated and we’ve developed this blend to cater for the overwhelming demand for a strong, dark blend from Kiwi coffee drinkers.” said Jed’s Brew Master.
“We recognised there was a market for great quality coffee that was easy to understand and good value for money so we produced an affordable, high quality product that the consumer could understand at a glance. The coffee category can be intimidating and time consuming, and we wanted to take away the fussiness and strip it back to just be about the coffee.” he said.
Jed’s is the fastest growing roast and ground coffee brand in supermarkets and won a Gold Award at the NZ Coffee Awards for Best Supermarket Plunger Blend. Its simple numbering system takes the fuss out of coffee and clearly signifies its strength - it’s easy to select your favourite blend.
Available in four strengths from mild and smooth through to extra strong – there’s an affordable blend to suit everyone. Jed’s is no fuss, modern, great value and for everybody!
Jed’s 2 – a medium roast with a clean finish.
Jed’s 3 – available in plunger and beans – a rich, full city roast colour rich in taste.
Jed’s 4 – plunger, beans and espresso grind – a dark roast with strong, intense flavour.
Jed’s 5 – plunger and beans – a dark roast colour with cocoa base and liquorice notes.
All blends are available in 200g packs from New World and Pak’n Save stores from mid-July, RRP approx $6.40.