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The PR Shop

Wednesday 3 October 2012, 5:09PM

By The PR Shop

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Flyhidrate proven to help combat the three stresses of flying.
Flyhidrate proven to help combat the three stresses of flying. Credit: The PR Shop

Why is it that we always feel so drained after a flight? Perhaps because of the super- dry cabin air, the cramped seated position, digestion challenges or the altitude effects at 39,000 feet.

To counter these effects, New Zealand company Flyhidrate has developed a 3-drink pack that helps offset the principle stresses of long distance flying: dehydration; altitude effects; and poor circulation.

The unique three beverage system consists of: Boarding Pass, to drink after taking off; Cruise Control, to drink mid-flight; and Landing Gear, to drink before landing. Each Flyhidrate drink has a strong focus on natural ingredients and a unique formulation to deliver specific benefits at each stage of the flight.

For dehydration: a unique multi-electrolyte composition enables more effective fluid retention for the passenger, and provides a delivery system for the additional ingredients.

For altitude: Flyhidrate contains a spectrum of antioxidants and support ingredients that may help counter free-radical damage at altitude, where radiation exposure is higher. Juices and extracts from ‘superfruits’ are supplemented by supporting vitamins and minerals to boost the antioxidant levels.

For circulation: the beverages contain a proprietary blend of mild, natural anticoagulants, to keep blood moving even when the passenger is seated for hours on end.

If you’re not flying, Flyhidrate is also good for physical stress – anyone training for the upcoming marathon season would benefit from this hydrating, antioxidant-rich system!

Flyhidrate is available airside at Auckland International Airport and is arriving at international terminals throughout Australia and New Zealand soon. It’s available in two sizes for short- haul ($15.99) and long-haul ($18.99) flights.

For more information, visit www.flyhidrate.com