Keep Cool This Summer – with Head & Shoulders Ice Fresh!

Take cooling down to an invigorating new level this season, with new Head & Shoulders Ice Fresh – the cooling shampoo and conditioner for when summer really heats up!

With a refreshing shot of tingly natural cool mint, new Head & Shoulders Ice Fresh shampoo and conditioner will cleanse and revitalise oily and limp hair, while refreshing Menthol extract works to stimulate circulation of the scalp, helping to soothe your skin and prevent itching and flakes.

Thanks to Head & Shoulders patented HydraZinc formula, each wash with new Head & Shoulders Ice Fresh shampoo and conditioner will intensively moisturise your hair and scalp. Formulated for everyday use, new Head & Shoulders Ice Fresh banishes the five signs of an unhealthy scalp – oiliness, dryness, itchiness, irritation and flaking – for healthy looking, beautiful hair.

Even better, when used together, Head & Shoulders Ice Fresh shampoo and conditioner offer you a complete dandruff protection system! This combination is more effective against dandruff when compared with using just Head & Shoulders shampoo with a cosmetic conditioner.

P&G principal scientist, Dr. Colin D’Silva, says dandruff can cause severe skin irritation and inflammation of the scalp.

“The VitaZinc formula of cooling mint in Head & Shoulders Ice Fresh works to ‘trick’ our scalp into thinking it’s being cooled down and after just one use your scalp and hair will feel clean, refreshed and awake,” he says.

P&G Spokesperson, Lisa Cunningham, says she is thrilled to be launching the new Head & Shoulders Ice Fresh range.

“With its cooling and moisturising ingredients, new Head & Shoulders Ice Fresh shampoo and conditioner is a complete dandruff protection system that provides the ultimate rejuvenating showering experience,” she says.

Head & Shoulders Ice Fresh Shampoo and Conditioner (RRP $6.12, 200mL) are available in stores nationwide.