BBDO agencies dominate the Effies
BBDO put in a dominant performance at the Effies last night winning more awards and total points than any other agency by a significant margin. Colenso BBDO won the most gongs across the most clients, and Clemenger BBDO had their best show yet.
The combined performance puts BBDO at the top of the Effies rankings with Colenso and Clemenger BBDO third and fourth respectively.
"We are immensely proud of the performance of the BBDO agencies in this year's Effies," says Jim Moser, Clemenger Group chief executive.
"Clemenger BBDO continues to produce amazing work for our Wellington-based clients and Colenso's performance highlights the agency's consistency in producing highly creative and effective work across multiple categories."
"While the BBDO network was the most successful group, credit has to go to DDB who won the Grand Effie for their Steinlager work, and Barnes Catmur & Friends for their strong performance on the night."
Clemenger BBDO's Bloody Legend campaign for New Zealand Transport Agency was the big winner for the Wellington agency. While Colenso's trophies were spread across the Mountain Dew Skatepark for Frucor, Ice Bar Co. launch for Tip Top, and the Pedigree Adoption Drive for Mars.
"The awards illustrate the extensive capabilities and talent within the BBDO network and our ability to produce award-winning effective work across a range of categories, in both Auckland and Wellington," says Moser.
BBDO 2012 Effies Awards (58 points):
Colenso BBDO (38 points)
· Mountain Dew Pinball Skatepark: 1 Gold (PR/Experiential), 3 Silver (FMCG, Best Strategic Thinking, Most Progressive Campaign)
· Pedigree Adoption Drive: 1 Silver (Charity/Not for Profit)
· The Ice Bar Co.: 1 Silver (New Product or Service)
· Monteith's Cider Twigs: 1 Bronze (Most Progressive Campaign)
Clemenger BBDO (20 points)
NZTA Bloody Legend: 2 Gold (Social Marketing/Public Service, Best Strategic Thinking)