Embrace Quality and Style This Summer – with the New XF1

Embrace quality and style this summer with the new Fujifilm XF1 – the pocket-sized, premium compact digital camera that’s sure to go everywhere with you.

The latest addition in the Fujifilm X series family, renowned for its photo quality and excellence, the new XF1 boasts high-end design, ease of use and superior image quality. And with its perfectly matched lens and sensor, super-stylish appearance and design and accessible technology, the XF1 is the perfect accessory for summer fun.

Compact enough to take anywhere with you, the XF1 enables you to shoot high-quality photos whenever – and wherever you like. Made using premium materials, the XF1 aluminium body is both light and durable and is available in three simple yet stylish colours – Tan, Black and Red.

Choose Fujifilm’s premium EXR Auto mode and the technology will take charge and select the optimum settings for your image, making extremely high photo quality easy to achieve, with almost any subject, whatever your ability. Low light isn’t a problem either – the XF1 produces stunning results in low light with its f/1.8 lens, which allows you to photograph poorly-lit subjects without raising sensitivity levels.

Adjustable sensor controls are still on offer for the more advanced photographer and for those who prefer to select their camera settings manually, the XF1 offers an impressive number of multi-function controls.

If you love creating different artistic effects for your images, the XF1 also features a new advanced filter option. Choose from 11 creative filters; Pop colour, Toy camera, Miniature, High-key, Dynamic tone, and six Partial colour options.

The new Fujifilm XF1 (RRP $799) is available now from leading photo retail stores.